I've brought in 50 million pageviews for the world's biggest publishers. Now I'm spilling their secrets.

Go behind the scenes at sites like Upworthy & Buzzfeed, steal their secrets, and use them to grow your own blog.

Anyone can reverse engineer a viral hit.

After all, how many detailed breakdowns have you read by savvy marketers explaining why the Ice Bucket Challenge was such a hit? Too many to count, right?

Now how many of those marketers do you think have ever engineered a successul viral campaign of their own, conceived out of thin air? Or even a blog post that got more than a few thousand hits?

That’s what I thought.

My name is Evan, and I’m a former writer for Upworthy, a former digital marketer and content strategy specialist, and I’m the proud owner of over 50 million pageviews to date.

I don’t want to take my best guess at how you might replicate the success of the world’s biggest and most viral publishers. I want to tell you exactly how it’s done, because I’ve done it.

If you’re looking for a deep read on the psychology of virality and lots of conjecture and theory, you might want to keep moving.

But if you want tactics you can use on your own blog, right now, today, that WILL work, check out “Clicky.”

Get the eBook

What You’ll Learn

Inside, I take my decade-plus of digital publishing experience and distill it into only the most actionable tips. Whether you’re a blogger, copywriter, or brand marketer, there’s something for everyone in here.


How to use curiosity gaps, emotion words, and proven headline formulas to drive massive traffic without pissing off readers.


All of my favorite strategies for finding low-competition blog post ideas that’ll drive year-round traffic. Do this right and you’ll hardly even need that viral, breakout hit.


The number one reason people share, or don’t share, articles online, and how you can use that to squeeze extra traffic out of every single post.


More stories equals more traffic. But there’s only so much time in the day. I’ll show you the tricks writers at big publishers use to get more done.

Meet the Author

Hi, I’m Evan. I’m a former writer for Upworthy, that’s my claim to fame. My work has also been featured on Medium, Digg, AskMen, LifeHacker, and more.

I also used to run content marketing at a top digital agency in Atlanta.

So why should you listen to me? If that’s not enough, here are a few things I’ve done that you might want to learn how to do:

– Earned over 50 million pageviews to-date at Upworthy

– Built a successful niche blog that reached 40k pageviews per month in less than a year

– Landed a contract writing job with The Onion at 24 with
virtually no experience

– Placed 3rd in an international screenwriting contest

– Helped small, micro-budget brands reach thousands of qualified visitors with brand new blogs

Sound good?


Here’s what people who have worked with me are saying.

Evan is always at the top of our leader board for traffic, because he understands how to find and craft viral content, and he has a unique voice that leads to massive shareability. If you’re looking for someone to crank up your page views… Evan is your man.

Jenni Gritters

Upworthy / The Wirecutter

Evan is a content genius. Not only is he an amazing writer, but his ability to pinpoint the exact topics that will amass huge results for his clients — and then execute those topics effectively — is unrivaled. Evan’s knowledge of content strategy and viral publishing knows no bounds!

Katelyn Dramis

Kate Creative

Ready to get the book? Supercharge your results today.

Need more customized help?

I also take on a small number of consulting clients, where I put my expertise to work specifically for you. Drop me a line and let’s chat about it.